





Create a three-question gate: budget range, timing, and problem fit. If any fails, offer a helpful resource or referral and exit gracefully. Protecting focus increases win rates and reputation. Prospects appreciate honesty, and your team invests energy where it produces results, not long, draining detours that help no one.
Design a ten-day cadence: immediate summary, value-packed check-in, case study, gentle nudge, and calendar invite. Automate reminders, not messages. Reference the prospect’s own words in each step. Consistency beats charisma; a reliable rhythm outperforms sporadic bursts, and opportunities stop slipping through the cracks when life inevitably gets busy.
Structure proposals like a mini workshop: problem framing, desired outcomes, options, scope, timeline, and proof. Show your method, not just deliverables. Include a simple acceptance step and clear next actions. Buyers move forward when they feel understood and confident, not pressured, and educational proposals create exactly that feeling.